Refer a Friend Program!

Today we’re happy to announce we’ve officially added our referral program!

The details are below!

Refer a Friend

Get 90 days free subscription ($150 value) in 2 minutes or less!

Here’s how it works:

    1. Refer someone you know providing the following link:<link on refer page for>
    2. They click on the link
    3. They sign up, with their credit card and activate their account.
    4. You immediately receive 90 days free on your subscription (in form of “trial”)

That’s it! Round trip, it should take less than two minutes.

Refer Lots of Friends!

In addition, we also have an Influencer Referral Program, accessible to users who have referred over 10 users. We offer a percentage of profits! This works by providing a coupon code and all users who use that coupon code are associated with you.

We provide a 10% – 50% cut of sales (depending on influence).

If intersted, contact us directly.

** Note: We reserve the right to cancel this program at any time.

Increasing Data Density

One thing that is clear across the web, is that people really like data density. If you look at Reddit, you’ll see it’s as packed as can be with information. From the comment title to the image tag, the comment count, the votes, posted time, etc.

The goal is to make web browsing easy and information plentiful. There are better examples of course, Google search results, or my personal favorite Hacker News. Mobile applications such as Instagram and Snapchat, include this density as well. Trying to fill out each display with the maximum image possible.

The trick to this, is ensuring there is:

  • Enough space to clearly read the information
  • Information should be regularly updated

Having infromation that regularly updates being the only reason to keep it dense – so people can come back and scan the information quickly and make descisions.

Denser Crypto and Stock Information

As some users mentioned during our monthly survey; the density of information on the assets page was rather sparse. Improve this, we’re going to take two releases, but the most recent release has literally doubled the density:

As you can see, the space between assets is limited. The only disadvantage here is the fact there’s a bunch of white space.

The next release in / near April will see the addition of charts and / or stories (depending how best the space can be utilized). This will likely look similar to the breaking news section on the homepage:

So stay tuned for more!

New Plans, New Landing Page

From day one there have been plans for to support many different use cases. At the core, it’s an analytics platform centered around people. On top of the platform you can search news, follow sentiment on politicians, get investing advice and more. With that in mind, from the start of the website development (early-2017) we laid out plans to eventually support three different paid plans, plus a free plan.

Today, we’re excited to announce the “Basic” and “Premium” plan split!

(The next two plans are “Enterprise (API access)” and “Free Search”, set for release later this year)

Basic Plan

The Basic plan on is called “Discover” in our system, and comes with the following features:

  • Search any topic
  • Follow any topic
  • View:
    • Experts’ Opinions
    • Promoter Score
    • Trend
    • Top Related Stories
  • Receive email notifications on followed topics

For those who’ve been with for Beta #1 and Beta #2, the Basic plan is essentially those features. There is no access to “Assets”, including the stock tracker, the cryptocurrency tracker, and importantly the “Trade Potential” engine. However, it does provide news updates (and example below):

Why the change?

It turns out, half of the users who fill out the survey, list the news emails as their favorite feature. Most of whom, never actually use the “Asset system”. Further, our open rates and click rates on emails are pretty astounding:

  • 42% Average open rate
  • 11% Average click rate

One item I should note, is that only 50% of users currently have this setup (46 of 106), the same percentage of users claiming it’s their favorite feature.

Basic Plan Price Justification

The average user also state they are willing to pay between $5 to $15 per month (a few users stating $0 / month and a few much higher) for said service.

With the survey results in mind, the new Basic plan is going to be priced at:

  • $15 / month (for monthly change)
  • $10 / month (for yearly charge)

Given this reduces the cost for people interested in everything besides Assets, I hope this converts more visitors, but also makes the current customers happy.

Finally, this will enable an entire separate service, which I’ve already tested at (years ago). Daily emails of topics that interests you. However, with Piglet, we can literally have an entirely custom mailing list!

Premium Plan

The Basic plan on is called “Expert Insights” in our system, and comes with the following features (in addition to Basic):

  • Search any Cryptocurrency
  • Follow any Cryptocurrency
  • Search anyPublicly Traded Company
  • Follow any Publicly Traded Company
  • View (Assets):
    • Trade Potential
    • Price vs Experts’ Opinion
    • Trade Volume vs Discussion
    • Daily changes in:
      • Experts’ Opinion
      • Promoter Score
    • Trend (Volume of Discussion)

There are also a few features coming in the next several weeks:

  • Trade Potential Email Notifications
  • Search by Trade Potential
  • “Build a Portfolio”, track assets over time

From here on out, new features will primarily be built out for Premium users.

Premium Plan Price Justification

That is part of the reason the Premium plan is going to be priced at:

  • $50 / month (for monthly change)
  • $25 / month (for yearly charge)

You might think this is steep, however it is inline with similar systems such as Investors Business Daily:

Investors Business Daily provides a similar service, without the tracking of Experts / Insiders, the masses, etc. which provides. Further, there are several people in the surveys claiming they’d be willing to pay hundreds of dollars a month, others as little as $10. Given that dichotomy and where we are trying to take this, we feel the pricing is fair.

Finally, we are currently getting a 1.6% conversion rate (not bad for product price), which we feel can be improved via improving the landing page (43 new users with 2,600 new users visiting the site, this month).

New Landing Page

Finally, I think it’s important to note that this change also comes with a much needed refresh of the landing page.

First, the new registration box:

As you can see, it comes with two different billing types (Monthly and Annual) and the two different plans. Users already registered can simply go to their subscriptions tab in the top right of after they login. You can switch your subscription at any time, even keeping the coupon (which is autofilled if you have one applied):

In addition to the new registration box, I’ve also gone ahead and added three separate kinds of demos:

Each one of those buttons trigger a different kind of demo. Clicking the Invest Money button, brings the investment view:

Search News button brings a view you’d see when searching and it is similar to what you’d see in an email:

Finally, if you click the Follow Politics button, you can see the classic “Experts’ Opinion” chart, which has been on throughout it’s existence:

All of which are specific use cases for, and should help specifically highlight what given users are interested in. My only personal reservation, is that I should show all three at the same time (as all the features appear in the standard dashboard).

Closing Remarks

I think it’s important to note here, there is a high likelihood the Basic plan will continue to be supported by, but also be split into a separate brand via Project Piglet was always supposed to be a place holder and will likely be moved to a new name after the development of the various systems are complete. “InsiderOpinion” likely replacing, later this year.

Regarding the other plans mentioned at the top. The next plan to be released will likely be the “Free Plan”, which isn’t so much a plan as a website that’ll let you search. The largest issue I’ve faced developing Project Piglet is that there is a high entrance fee, thus lower conversion rate. I’ve tried to reduce this with tons of coupons, 30 days off, provide refunds for feedback, etc.

Even just today, I was receiving flack for sharing the service[1]:

The fact is, building trust is hard. That’s why we release analyses, are writing this blog, and perhaps a free service would help people try the product prior to giving us a hard time.

The only thing holding back the our development of free search is really funds. Hence, we released the Basic and Premium plans. Assuming we can get somewhere in the neighborhood of 1,000 paying users (at 106 today), then we should have it completely covered. Which would let us further improve our branding and user registration.

Anyway, hope you’ve enjoyed the update! Stay tuned for more!

Chart Design on Mobile

For many websites graphics are an intricate component, for it’s a requirement.

In this article, we will discuss our old design, and why it didn’t work. Followed by the new design and implementation of our chart view(s) on mobile. We view this as a guide for anyone looking to improve their chart design on mobile, as many of them could use similar improvement.

Old Design

It’s important to mention the old design, which in my opinion – is barely usable. Below is a screen shot of the header view and the graph view (screen size of a Nexus 6p):

Here are a few of the issues with this design, but we will focus on the chart only. Below are some of the issues we were able to identify:

  • Having two yAxises took up roughly 50% of the potential chart area, making it hard to read
  • Occasionally, the cross section would be off the chart
  • The tooltip didn’t automatically adjusted to screen size
  • At the time (not shown in the image) the legend was set to a specific y locaion, which would put it over the “sources” text

For the sake of being through, below is a marked up image of‘s asset view, identifying the issues:

There’s also the Experts’ Opinion view (of Bitcoin), where it’s clear the tooltip is too large:

As you can see, the charts hard to read, the tooltip is off the screen and so on… This lead to an increased bounce rate, and 50% reduction in time spent on the website, pageviews, etc.:

Meaning, this issue is costing money!

** Note: Because we are working with Highcharts, from here on out the implementation details will be regarding Highcharts, but the principles remain constant across frameworks.

New Mobile Chart Design

Our whole product is notifications and charts. We need both to be as clean and smooth as possible. We still have a long way to go, but the initial thoughts on the new design are as follows:

  • Maximize chart size
  • Tooltip should fit within screen
  • No zoom with fingers (happens by accident too often)
  • Cross-section should be clear and on the mobile device
  • Hide most of the data besides the chart (“a picture is worth a thousand words”)

With that in mind, we think we’ve done a pretty good job with the next secution covering the resizing based on screen size.

Dynamic Chart Resizing & Altering (Highcharts)

First, let me say, Highcharts is wonderful. There is a licensing fee for commercial use (now), but in my opinion it’s worth it. That being said, there are quite a few issues I’ve overcome while working with Highcharts. Particularly, dynamically resizing and altering options of a chart.

Overall, this isn’t hard to do, but it’s not well documented (if at all). The majority of the time I’ve had the resizing of the chart work on Highcharts without a hitch. However, altering the yAxis (we have two) or tooltip is not automated, thus customization is needed. The easiest way to achieve our goals is to add a function to the “load” event on the chart; by default this is undefined.

Inside the function, I check the window width (to see if it’s on mobile), then remove the title and label (but not the entire axis) for the first axis, and remove the visibility of the second axis. Finally, to ensure the tooltip was within range, I also dynamically set the tooltip size on the chart (2/3 the window size).

The code below is to do it in coffeescript (primarily what uses):

This is all under the chart option within a Highchart object, and for completeness I add a Javascript version below:

With that, we go from the hard to read, shrunken cart above (Experts’ Opinion chart), to one that at least fits on the screen. Below you can see a comparison (note this test screen is 320px wide):

Maximizing Chart Space

One of the other aspects to improve on mobile was maximize the chart impact. In an attempt to achieve this, I decided to hide all of the sections behind a “details” HTML element, only on mobile view:

Again for completeness below is the javascript code to similarly wrap an element you’d like to hide on mobile in a details HTML element:

The text hiding, combined with our chart view creates a pretty nice UI on mobile (based on Nexus 6p view):

From the comparison it is clear the graph is much more pronounced now, easier to read, and everything has been aligned properly. More over, the chart appears right on the page; plus the meta data (hidden behind the details section) are even easier to read:

Perhaps there are still improvements, but for now it’s at least usable (which was questionable before).


After improving the mobile UI for charts, it’s clear: charts need to be front and center. Everything is less important. The conversion rate(s) and usablity of many sites depend on charts / graphics, thus they should be cared for. Ideally, everyone would view charts on a desktop, as it provides the largest viewing space, but being prepared for mobile (roughly 50% of the traffic) is a requirement.

I should note, there are some drawbacks to this particular design / implementation. For one, you lose the view of the yAxis. Typically, this would bother me a ton (coming from a math background). However, we are limited on space when working with mobile and I personally feel it’s a worthy trade. There is also a small risk I took by altering the chart based on window size, as opposed to screen size. This means that even people using a desktop with a browser set smaller than 900px will see the mobile view. Personally, I’m alright with this, as I believe it’s an improved experience none-the-less.

On a whole, I’m much happier with the new design, especially given I use the mobile version of the site daily. If you have any suggestions, questions, or conerns feel free to reach out!

Feburary 2018 Update

We’re off to a great start! We launched our 3rd beta about two weeks ago and have been growing steadily (welcome new comers!).

Most of the work the past two weeks has been centered around adding a social media presence and generally cleaning up the code / website. Below is a list of some of the new features / additions to Project Piglet.

Updates to

  • Threshold the number of subjects being shown if an “|” is preseant, full list now displayed as: “Full Term List”
  • Added three additional data sources

As you know reading this, we launched the Piglet Blog (some posts below):

Launched the /r/CryptoAdvisor subreddit:

  • Will feature a more serious angle
    • taxes
    • implementations
    • legal
    • advice
  • Will be populating it in the coming days

Upcoming (Next 30 Days)

  • Improved mobile support
  • Referral program
  • Stocks / Currencies
    • Sort Trade Potential
    • Sort stocks by sector
    • “Related Sector” section for stocks
    • Show denormalized stock and cryptocurrency prices
  • Emails
    • Email notifications of Trade Potential
    • Show prior opinion when sending email on opinion change(s)

Streatch Goals

  • Hourly tracking for fourtune 500 + top 100 cryptocurrencies
  • Minutely tracking for fourtune 500 + top 100 cryptocurrencies
  • Add Promoter Score to “Assets Chart”

If you have any questions or concerns, please add to survey and / or reach out.

Happy Investing!

Austin, Piglet Team

P.S. My son was born a few days ago, thus I am a little behind on emails / provided feedback. However, development is continuing on schedule.